Every business should have a Facebook page. But should a business treat its Facebook page like a website? Absolutely not! While your page may receive traffic, it is best used as a funnel to send traffic to your own branded website. If you’re still using your Facebook or other social media as a website, here are some compelling reasons to invest in your own domain and hosting today.
You Don’t Own Your Facebook Page
One important thing to remember is that you don’t actually own your Facebook page. Sure, Facebook may be the most popular social network right now – but what about five or ten years from now? If the network were to shut down, you would lose everything. Not to mention the fact that Facebook could potentially shut down your page because of user complaints or for breaking their terms of service.
A website, on the other hand, is something you have complete ownership of – and control of. There are extreme cases where your website could be shut down, but the chances of this happening are minimal. You have control over the way your website looks and how you present your content to visitors.
Brand Building Is Challenging
Brand building can be challenging on Facebook. Sure, you can include your logo and a cover photo on your page, but that’s where the customization ends.
With a website, you’re free to customize your site however you please and change core areas of your site’s functionality. Simply put, a website is your business’s personal space that you can use to bolster brand identity.
Content is Limited
Content is limited on Facebook. Yes, you can post videos and images, but each post you make will be constrained to the social network’s format. Presenting long pieces of content, like white papers or case studies, is difficult. Even simple blog posts are limited and cannot be formatted with headers or bullet points. It’s no wonder the majority of businesses simply share links to blog posts and other pieces of content on their website.
A good, responsive website design allows you to format and present your content however you choose. You can link up to a downloadable PDF (for whitepapers) or publish blog posts in a user-friendly format. Again, you have complete control over how you present your business and your content to visitors. This is something Facebook simply cannot give you.
As a business, it’s important to have a Facebook page. But it’s more important to have your own website to bolster brand identity and accelerate growth.