You built a website. You’ve posted some great content. So, why isn’t anyone coming to your website? There are a number of reasons why your site isn’t getting the traffic you desire.
Your Site Isn’t Optimized
You know the old saying, “build it, and they will come”? That definitely does not apply to website design. If people can’t find your site through social media or a search engine, you’re never going to get any visitors – period.
Websites have a disadvantage in that users generally won’t be able to “stumble” onto your site like they would with a brick and mortar store. This is why SEO is a crucial part of a website’s success. You need to rank in the search results for the right keyword in order to start getting a steady stream of traffic.
Why does search matter so much? Google processed roughly 114 billion searches in December 2012, and those numbers continue to grow. If you want to know where your target audience is, the answer is Google.
You Have No Social Media Presence
Do you have a Facebook page for your website? How about a Twitter account? If you answered no to either of those questions, you have some work to do.
While there are many ways to funnel traffic to your website, search optimization and good social media management are the two most effective. If you’re not getting traffic through search, you have to spread the word about your website some other way. Social media is the perfect platform to do so.
Twitter has 302 million active users, and Facebook has approximately 936 million daily users. If you don’t have a presence on social media, you’re missing out on the chance to reach out to millions of potential visitors. And it won’t cost you a dime to make an account or post on social media sites.
Your Site Isn’t Professionally Designed
Visitors may avoid your website if it doesn’t have a professional design, is slow to load, or difficult to navigate. A professional website design will help you gain the trust of users and entice more people to visit your site.
Just like any other business, you need to spread the word about your website if you hope to gain any traffic. If no one knows about your website, you can’t expect them to visit it. Through SEO and social media, you can place your website in front of the right people and start funneling in targeted traffic.