Websites: The Foundation of your Online Presence

Karen Burchill    November 24, 2015 3:46 pm


Your website is the foundation of your online presence and something not to be ignored. Potential customers will research your company online, and your website will serve as their first impression of your business and services.

Consider the items below in creating a successful website for your business.

Treat your website like a 24/7 employee.
Our team at CyberInk refers to websites as 24/7 employees because they represent your company online at all times. How your online employee looks, talks, and functions will leave an impression on all potential and current customers visiting your website.

Think mobile-first.
In the summer of 2015, data began to show more people accessing websites from smartphones than desktops. If your website isn’t mobile-friendly and your visitors need to pinch and zoom to find the information they’re looking for, you will frustrate your customers and, potentially, lose them to a competitor.

Care about appearance.
A well-designed, well-organized website not only looks more professional, but also helps your visitors navigate through important information on your website. Think about how clothing stores lay out their merchandise. The newer, trending fashions are near the front of the store and other items are grouped together in sections that help create a natural path throughout the store. Decide how you want your visitors to navigate through your website and organize your content accordingly.

Use analytics.
We recommend Google Analytics as one of the best free tools on the web. Installing analytics on your website and measuring your traffic will identify how visitors are getting to your website, what device they are using and where they’re going once they get there.

Update often.
Keeping your website’s content fresh lets your visitors know your business is active and viable. It’s also good for SEO. Search engines love content and especially new content. A website that is updated regularly is crawled more often and has more pages in the index. Don’t overwhelm yourself with updating your website every day. We recommend at least a few times a month. Blogging is a good place to start!

Building and maintaining a website plays a big part in your online success. This can be a challenge for many business owners when so much of your time is spent running your business. We can help! Do you have questions about how well your current website is performing? Contact the experts at CyberInk and request a free digital analysis.


Posted in: Digital Presence, Online Marketing, SEO, Web Design