Target is having a PR crisis at the moment. The security breach that occurred before Christmas 2013 does not only affect customers who swiped a card at their stores from November 2013-December 2013, it potentially affects anyone who has shopped at Target in the United States. Period. As in ever.
In response, Target is offering free credit monitoring and identity theft protection for a year to anyone who believes that their personal data is at risk. All you need to do is go to their website and sign-up.
This is definitely a story to watch, as it will be interesting to see if Target re-establishes consumer confidence to keep people shopping in their stores. It’s also a reflection of the greater threat of data vulnerability in this increasing digital-only age. We will have to wait to find out how Target and other companies plan to adjust their security strategies to keep customers’ bank account information safe from prying eyes.