In order for a company to create a user-friendly website, it’s crucial that the creative design team considers the user experience from the very beginning. One way this is achieved is by focusing on the website’s appearance and functionality on multiple devices.
Owners of traditional websites (those designed when only laptop and desktop screen resolutions were in use) are now losing business opportunities if their website delivers a poor mobile experience. Unfortunately, and as you might expect, those losses are only getting worse.
From June through November of 2014, 48% of all Google traffic came from mobile devices. As recently as 2013, that number was only 19%. The continued growth of mobile internet access means 2015 will be the year when more internet usage occurs on mobile devices than on traditional devices. In light of these trends, website owners today must consider a method of design that takes the user’s device into account.
Responsive Website Design
Currently, there are two well-known options for creating a website that conforms to the device on which it is displayed: 1) responsive website designs and 2) unique website designs created for each device, screen size and resolution available on the market.
Responsive design, also known as responsive web design (RWD), is becoming the most popular method of designing a website as it is less time-consuming for the designer and less expensive for the client to render the website properly on any device. It also means you will have less work when you redesign your website. It’s an approach to designing that manipulates the presentation of the website to adapt to the user’s device.
Now That’s User Friendly
In order to create a user-friendly experience, a website must respond to the device on which it is being displayed. Responsive considerations include reducing the need to scroll up/down or left/right, ensuring buttons and calls to action are easily accessed and resizing the page if necessary to easily and clearly present content.
Responsive designs are built with a flexible layout from the beginning, enabling them to render properly on any of today’s devices. This, plus the cost savings vs. alternative solutions, has made responsive website design the go-to solution for companies looking for the best presentation of their websites without a great deal out of pocket expense.
Alternative Design Options Can Be Limiting
The alternative to responsive design is creating a separate presentation for every device, screen size and resolution in use today. This involves many hours of additional design work as well as quality assurance checks against each and every operating system version, all browsers in use and their rendering in all resolutions.
Costs often escalate quickly with all the variables that need to be solved. Most companies cannot afford a website design on this scale and those that do, need to make room in their budgets to keep up with future technology developments so their designs continue to render properly.
As a result, responsive design is quickly becoming a more versatile, affordable and acceptable alternative to singular designs created for each device on the market.
Considering A Responsive Design for Your Website?
The CyberInk design team is experienced in many responsive design solutions and skilled at converting traditional websites into dynamic web experiences that keep mobile and desktop users engaged throughout.
To create the perfect website for your company, setup a consultation with us today!
Or, if you’re still unsure about a responsive design and whether it’s the best choice for your digital marketing needs, call our website development specialists at (814) 878-1915 with your questions. We’re always excited to discuss a better online presence for your business. It’s what we do!