Many business owners know that it’s important to have an updated website that accurately portrays their business to current and potential customers, but gone are the days of “build it and forget it.” This article will explain how often to update your website and the benefits of keeping your website’s content fresh.
How often should you update content?
This really depends on what type of business you have and how your visitors use your content. As a general rule, we recommend businesses update their website at least 2-3 times per month with relevant and engaging content. We’ll go over the benefits of why below. All types of businesses need to keep their hours, contact information, specials and location up-to-date at all times.
We recommend that every business installs and uses analytics on their website to track who their visitors are and how they navigate the website. Analytics will help you to identify which content is most popular and engaging to your visitors.
If your business promotes services, like CyberInk, you can add fresh content by blogging about industry trends, tips or best practices (wink, wink). In this case, it’s important to portray your business as an industry expert in your field. If you have an ecommerce website, you can update your content by announcing new products, reviewing products, adding articles or how-to videos or announcing specials and events. Websites that are based on trending topics such as fashion, sports or news will need updated content added more frequently, at least 2-3 times per day, to keep their visitors engaged and coming back for more.
Why should you update content?
Search engines love content, especially new content. Improving SEO is a key benefit that makes the time and cost of adding new content to your website worth the effort.
Visitors also love content, if it is worthwhile. Adding fresh content that relates to the interests of your visitors will keep them on your website and returning for more. Fresh content also portrays to your customers that your business is alive and active.
Content can also be used to engage your customers on social media. People love cute puppies and kittens but also appreciate the opportunity to learn something new or gain useful information to better their lives or situation. Posting on social media provides you the opportunity to drive your followers back to your website.
Adding content to your website and managing your online presence takes effort but it’s essential for small businesses. Find a schedule that works for you and stick with it. Our team at CyberInk can help you to build your content strategy or develop and post unique content on your behalf. Contact us today for a free consultation. Learn more about our team.