When was the last time your business website was redesigned? Every website will need to be redesigned at some point, but when is the right time? This is a question that’s very difficult to answer because it truly depends on a number of things.
A general rule of thumb is that you should analyze your site every 2 to 3 years to see if a new website design is a necessity.
There are a few key points that need to be assessed to determine if a redesign is truly a necessity, or if your site is right on par with the industry.
Technology is a major concern. Just a few years ago, mobile devices were not as popular as they are today. The change in the way users view a website caused millions of sites to be redesigned. This is done with responsive website design practices that automatically change the way a site loads for different screen sizes. If your site is not conforming to new technology standards, it’s time for a change.
2. New Content Management Systems
If your site uses a content management system, such as WordPress, and turns to another CMS in the future, you may have no other option but to change the theme of your website.
3. Dated Color Scheme or Layout
Sometimes, color schemes and layouts change for the better. If your site looks dated, it will turn visitors away. This occurs when color schemes and layouts no longer meet your audience’s expectations.
If your site looks dated, it’s time for a change.
4. Difficulty Maintaining
Websites need to be easy to maintain. You shouldn’t have to deal with a dated system that takes excess time to change a logo or post an update. If your website requires immense time to perform simple maintenance or updates, it’s probably time for a new design. In this case, you will also want to look into a different backend or CMS (content management system) to make maintenance easier.
These are the immediate signs that a redesign may be in your best interest. There’s also the chance that your site is not converting well. When your site doesn’t attract leads despite having acceptable traffic levels, this could be an indicator of a major design oversight. Something as small as your site loading slowly can have a big effect on potential conversion rates (AND Google ranking!).
If you’re getting visitors but they’re not performing the right actions, such as buying a product or contacting you about an offer, assess your site’s layout to see if a change is needed.