Do people come to your site and quickly leave? There may be a few problems that are plaguing your site that leads to a visitor leaving quickly. This include:
Every second counts. If your site is taking too long to load, visitors are more likely to leave your site. Kissmetrics states that:
- 10 – 12% of visitors will leave after waiting 2 seconds.
- 25% of visitors leave after waiting 4 seconds.
When a site reaches a 10 second load time, 30% – 40% of visitors will abandon the website. Avoiding high bounce rates and keeping people on your site starts with speed. Make sure your website is mobile friendly, pages are optimized, CSS and JS files are compressed, images are optimized and that you have a caching system in place.
All of this will increase your site’s speed and keep people on your site longer.
Use the Right Content
Your content has to meet your audience’s needs. If visitors are coming from Google or other search engines, they will be looking for answers to a problem. When you answer the user’s question, they have no other reason to remain on your page.
A few ways around this are:
- Provide a call-to-action to tell the visitor what to do next.
- Utilize video which is shown to keep visitors on a page longer.
- Make hyperlinks easy to find and navigate.
- Provide a link at the bottom of blog posts to similar content.
Most of the time, a visitor will reach the end of your content and click off because they have nowhere else to go. Provide a link or similar content at the bottom of a post to increase time spent on your site and page views.
Does your site look like it’s stuck in the 90s? If so, it’s time for a complete website redesign. You’ll want to have a site that is:
- Responsive and able to accommodate any size screen.
- Easy to navigate so users never have to guess.
- Aesthetically pleasing with a nice color scheme and font choice.
- Mobile-friendly so mobile users can easily browse your site.
Visitors will leave your site if it looks dated or is too much work to learn to navigate. Even the best website designs have expiration dates so make sure to keep your website design updated.
The final piece to the puzzle is to use an analytic program to determine:
- Time spent on site
- Bounce rates
- Pages where users are leaving
If you keep track of all these metrics, you’ll be able to better adapt to your visitor’s needs.