During website design, the goal is to create a site that users will want to engage with and spend lots of time on. Once you have a website, the main goal might be to drive as much traffic to your site as possible. If you’re selling a product or service, the goal is to drive as much targeted traffic as you can to boost potential leads, increase revenue and increase ROI.
There are a lot of ways that you can boost traffic to your website – both paid and free.
Search Engine Optimization
Through search engine optimization (SEO) it’s possible to drive traffic to your site that is highly targeted. This traffic comes from specific keywords or phrases that your website ranks for in the search results.
SEO is complicated. Google specifically has over 100 factors they use to rank a website. For this reason, SEO is a method that is best conducted by a professional.
The vast majority of Internet users will use a search engine when trying to find an answer to their questions online, so investing in SEO is a smart idea.
SEO can be split up into two categories: Local and Organic. Local Search Optimization, called Google My Business by Google, will increase traffic in the local area and affects the Maps area of Google.
Organic SEO targets the common search results and can be utilized nationally or on a specific location. Depending on the digital marketing goals of your business, one or the other might be ideal.
Through the use of pay-per-click advertising, it’s possible to attract traffic that you’re willing to pay for. This can be done on Google. Essentially, this negates SEO because you’re paying to have your advertisement showed whenever a certain search query is made.
This is a costly method to gain traffic, but a method that works immediately.
Social media users are part of every site’s demographic. You’ll find potential traffic on Facebook, LinkedIn, Twitter and the like. For smaller websites or businesses, social media marketing is a great way to:
- Reach out to potential clients and visitors.
- Increase brand awareness.
- Attract an audience.
Social media marketing is also possible. You can pay to have tweets sent out by celebrities or to buy ad space on Facebook.
There are endless ways to drive traffic to your website. You can hold contests, buy traditional advertisements, blog, guest post, pay for traffic, use social media, use forums, and the list goes on. The one thing that you will need is content.
Everything from videos to eBooks and blog posts are content.
Website owners that blog more often see a major boost in their website’s traffic. Why? This allows you to answer people’s questions, exhibit your expertise in the field and make your business or brand a household name.
Through content, you can achieve social shares, links and praise within your niche to expand your online presence. Your website is an asset that must continually be promoted to find success online.