Posts in the Online Marketing category

How to Effectively Gain Online Reviews

Arin Donelson    March 18, 2016 1:44 pm   

Before we discuss how to gain reviews, let’s explore why online reviews are important. We say this often, but the buying cycle has changed. Online reviews of your products, services, and businesses are available to any potential customer with the click of a button. Reviews are a key step in the Zero Moment of Truth […]

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How often should you update your website?

Karen Burchill    January 19, 2016 2:43 pm   

Many business owners know that it’s important to have an updated website that accurately portrays their business to current and potential customers, but gone are the days of “build it and forget it.” This article will explain how often to update your website and the benefits of keeping your website’s content fresh. How often should […]

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Websites: The Foundation of your Online Presence

Karen Burchill    November 24, 2015 3:46 pm   

Your website is the foundation of your online presence and something not to be ignored. Potential customers will research your company online, and your website will serve as their first impression of your business and services. Consider the items below in creating a successful website for your business. Treat your website like a 24/7 employee. […]

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Social Media Posting: Good vs. Bad

Arin Donelson    November 17, 2015 4:19 pm   

You’ve realized as a business owner that you need to have a social presence online, but now you need to know what to post. Finding the right voice for your brand and gaining followers can seem overwhelming. Here are a few tips to help you out: 1) Use your social media platforms for customer service. […]

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Your Business and the Virtual Doorway

Arin Donelson    October 23, 2015 2:03 pm   

Consumers find your business, interact with your business and review your business through many avenues online. We call this your virtual doorway. It can be time consuming and overwhelming for a small business to keep up. Your digital footprint includes your website, Google +, social media platforms and review sites. There are so many ways […]

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Making a Blog the Right Way in WordPress

CyberInk Staff    August 31, 2015 12:28 pm   

Some online resources will tell you that you can have your own blog in no time at all by simply setting up an account and jumping right in, but fail to provide you with detailed steps on how to accomplish it. Others will provide the steps, but either oversimplify it or complicate matters with HTML […]

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Are You Using Photos Creatively on Your Site?

CyberInk Staff    August 15, 2015 2:17 pm   

Integrating creatives photos in your website design is a necessity in 2015 and beyond. Imagery can do everything from set the mood of a blog post to helping you land more email subscribers. It’s all about using images creatively to get into the mind of the viewer. Here are a few ways to use photos creatively […]

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The Best Way to Use Video to Improve Your Site

CyberInk Staff    August 7, 2015 2:46 pm   

At CyberInk, we know that video can improve your site drastically, but videos need to be utilized correctly. For most sites, auto-playing videos will often lead visitors to leave your site the moment the video starts. However, when properly utilized, videos in your website design can make your site more “shareable” and can lead to […]

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How Do I Keep People on My Site?

CyberInk Staff    May 30, 2015 6:03 pm   

Do people come to your site and quickly leave? There may be a few problems that are plaguing your site that leads to a visitor leaving quickly. This include: Site Speed Every second counts. If your site is taking too long to load, visitors are more likely to leave your site. Kissmetrics states that: 10 […]

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6 Signs Your Website Needs Work

CyberInk Staff    May 22, 2015 6:03 pm   

Think your website needs work? You’re probably right. In today’s world, technology changes in the blink of an eye. Sleek, professional designs that were popular just three years ago are now outdated and being replace by responsive website design. If you’re on the fence about overhauling your site’s design, here are six signs your website […]

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