Posts in the Digital Presence category

How to Effectively Gain Online Reviews

Arin Donelson    March 18, 2016 1:44 pm   

Before we discuss how to gain reviews, let’s explore why online reviews are important. We say this often, but the buying cycle has changed. Online reviews of your products, services, and businesses are available to any potential customer with the click of a button. Reviews are a key step in the Zero Moment of Truth […]

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How often should you update your website?

Karen Burchill    January 19, 2016 2:43 pm   

Many business owners know that it’s important to have an updated website that accurately portrays their business to current and potential customers, but gone are the days of “build it and forget it.” This article will explain how often to update your website and the benefits of keeping your website’s content fresh. How often should […]

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Websites: The Foundation of your Online Presence

Karen Burchill    November 24, 2015 3:46 pm   

Your website is the foundation of your online presence and something not to be ignored. Potential customers will research your company online, and your website will serve as their first impression of your business and services. Consider the items below in creating a successful website for your business. Treat your website like a 24/7 employee. […]

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Social Media Posting: Good vs. Bad

Arin Donelson    November 17, 2015 4:19 pm   

You’ve realized as a business owner that you need to have a social presence online, but now you need to know what to post. Finding the right voice for your brand and gaining followers can seem overwhelming. Here are a few tips to help you out: 1) Use your social media platforms for customer service. […]

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Your Business and the Virtual Doorway

Arin Donelson    October 23, 2015 2:03 pm   

Consumers find your business, interact with your business and review your business through many avenues online. We call this your virtual doorway. It can be time consuming and overwhelming for a small business to keep up. Your digital footprint includes your website, Google +, social media platforms and review sites. There are so many ways […]

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9 Things You Should Understand About Your Digital Presence

CyberInk Staff    May 5, 2015 10:46 am   

Ensuring that a company has a substantial digital presence should be a top priority in any marketing strategy. As consumers turn more to the internet and search engines for entertainment, socialization and business recommendations, a company that ignores the importance of effectively using digital channels to reach potential leads will not survive. If your company […]

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Google Increases Importance of Mobile-friendly Websites

Nick Kightlinger    April 16, 2015 9:28 am   

  As of April 21, when Google rolls out its new mobile-friendly algorithm, sites that aren’t mobile-friendly will rank lower in search results than if they were mobile optimized. What does this mean for sites that aren’t mobile-friendly? Mobile searchers won’t be able to find you as easily Competitors with mobile-friendly websites will have a […]

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