Think your website needs work? You’re probably right. In today’s world, technology changes in the blink of an eye. Sleek, professional designs that were popular just three years ago are now outdated and being replace by responsive website design. If you’re on the fence about overhauling your site’s design, here are six signs your website needs some work:
1. Your Site’s Design is Outdated
When was your website designed? Web design, like technology, is an ever-changing field. Today’s designs are responsive, minimal and easy on the graphics/imagery. If your current design is cluttered or uses Flash, it’s time to make some changes. If your site was designed five or more years ago, you, too, should think about a website design overhaul.
2. Your Site is Slow to Load
How long does it take for your site to load? If it’s more than a few seconds, your website needs some work. If your site takes too long to load, visitors will leave and head straight for your competitors. Page speed also has an effect on your rankings, so it’s worth it to improve your site’s loading speed to keep users coming to your site.
3. Your Conversion Rates are Low
If visitors aren’t converting, your website absolutely needs work. Whether it’s a content, design or speed issue, it’s important to take steps to improve or restore your conversion rates. If you’re conversion rates are on the decline or significantly lower than others in your industry, it’s time for a redesign.
4. Your Site is Difficult to Navigate
Is your site disorganized? When visitors land on your site, can they easily find what they’re looking for? If the answer is no, you need to work on your site to remedy the problem. Your site’s navigation should be simple, but logical. Users shouldn’t have to jump through hoops just to find what they’re looking for. And if they can’t easily find answers to their questions, they’ll leave your site and visit a competitor’s.
5. Your Landing Page Isn’t Communicating Your Message
Is your landing page communicating your message in an effective, concise way? You have less than a minute to grab your reader’s attention, so use that time wisely. Make sure that they understand exactly what your message is and what you’re trying to communicate right away.
6. Your Site Doesn’t Work Well on Mobile Devices
How easy is it to navigate your website on mobile devices? With more and more users searching the web on tablets and smartphones, you need to ensure that your website is mobile-friendly. Google is even taking mobile-friendly design into account when ranking websites.
Are you thinking about making improvements to your website? While this guide can help you find issues with your website, a full digital analysis will give you a good starting point for making changes. Follow this link for a free digital analysis for your business!